Go To Market Company was born from an idea of a team of C-suite as well as Senior Professionals, who have been working for over 20 years in Various industries including forturne 500 companies
We have found on our professional path, many small and medium sized companies as well as young start-ups, struggling to grow their International Sales across the South East Asia and Global territories due to the initial high set up cost and considerable length of time. Cost and time due also to the difficulties in finding the right talent where needed, advancing exorbitant investments with an uncertain return.
This is the main reason why we have created The Go To Market Company.
Launching a new product, conquering a new market, competing in a foreign country, are challenges that require local knowledge, networking ability and familiarity with bureaucracy.
Being able to rely on the experience of a Senior Professional with the right contacts and an already existing network, accelerates market penetration, reducing significantly time to market and increasing the efficiency of the operation while achieving the desired targets.
At PeopleCentral Prabjeet Singh Anand is involved in driving the business in the Asia Pacific & Middle East region, covering activities like formulating strategy, building teams, and driving growth and profitability.
With a mission to create a hybrid workplace, where people matter most. has been helping organizations in their HR Digital Transformation for over a decade with a strong focus on Employee Experience, Employee Engagement, and Employee Well-being at its core.
Prabjeet strongly believes that HR function can be used as a competitive edge for any organization which can be attained by digitalizing the workforce through technology & automation.
As a passionate socialpreneur and angel investor, I devoted a large portion of the past three decades of my career to building a global business enterprise Olam Group, that evolved into a multibillion-dollar Fortune 500 firm. I have been associated with Olam Group since its time as a startup and went on to become the President and Global Head of Finance, managing over 200 employees across various geographical regions and creating a combined business worth S$ 32 billion. Olam Group now operates across 60 countries working with 5 million farmers, supplying a variety of products to more than 17,000 customers worldwide, and employing about 70,000 employees (both directly and indirectly). (about 28 years out of my 32 years of corporate life).
